eyeforpharma Barcelona Live - Day One

pharmaphorum in conjunction with IQVIA present exclusive highlights and coverage generated on-site at the 2018 eyeforpharma Barcelona conference. Highlights of day one include: • Kris Sterkens, Janssen’s company group chairman for EMEA region, while will discuss how the company plans to redefine its role in a volatile, uncertain, complex and ambiguous world. • Alistair Grenfell, IQVIA’s president for North Europe, Middle East, Africa, will discuss strategies to drive growth in a world of increasingly precise medicines. • Other topics discussed include: Commercial Model Innovation, Augmented Intelligence, Enhanced Patient Solutions.